An Introduction to Public Relations

Overview / who should attend and why?

Today’s public relations person not only requires a diversity of skills and experience,  is responsible for a whole range of activities from media launches and corporate events to newsletter production and crisis management.  An Introduction to Public Relations provides delegates with an overview of the various PR disciplines to help you plan and use PR more effectively. The course pays particular attention to media relations.

This course is targeted at anyone who has a responsibility for media and public relations, including agency and marketing executives, press officers, project managers, marketing and personal assistants.

Course Objectives

• The function of PR and its various disciplines
• How to define various 'publics'
• How to select appropriate techniques to meet different objectives
• The function of the media and how PR can play its part
• The five basic steps to writing a good press release
• How to be a more creative and effective PR practitioner

Course Content

PR Functions and disciplines

• Guarding reputations - PR and its role in business and marketing
• From colleague to client - the various PR publics
• From media relations to sponsorship - the various PR sectors

PR tools and objectives

• From press release to crisis manual - the various PR tools
• From regional press to national TV - the various PR channels
• Setting PR objectives and planning PR campaigns
• Writing and placing effective press releases

Developing creative and effective PR techniques

• What to say, what not to say and the importance of timing
• Finding new ideas
• Managing long-term campaigns
• Naturalist Memory

Costs / Duration and Location

• The cost of this training course is £800 + VAT 
• The duration is two days
• Various dates and locations, see course calendar or contact us for further information