Home > Course Map > Quality function deployment

Quality Function Deployment (QFD Course

Overview of Quality Function Deployment (QFD)

Quality Function Deployment (QFD) is a highly underutilized structured team based approach used to translate customer requirements (voice of the customer) into design and product features. It is used to dramatically reduce the time to market of products or services while developing products and services which incorporate the voice of the customer making them more effective in the market place. Major automotive companies, banks and service providers use QFD to understand and develop products and services quickly. This course is ideal for designers, engineers, business improvement personnel or managers and covers the theory of QFD and how to run effective sessions. It also utilises real examples to practise and understand the concepts.

Course Objectives

• To highlight how to identify and collect customer needs effectively
• To explain the systematic team based approach to translate customer needs into design and production requirements
• To highlight potential issues with the current design approach 
• To practise using the QFD tool set
• To discuss how to use the tool in your organisation
• To demonstrate the benefits of QFD and how to calculate them in your organisation
• To understand common mistakes and how to overcome them

Course Content

This 2 day course contains the theory of QFD and also allows you to practise the tools throughout. 

• Introduction and admin
• Voice of the customer – understanding and collecting customer requirements
• Kano Model
• Translating customer requirements into design and critical to customer issues
• The history and back ground of QFD
• The house of quality and how to use it
• Worked example of the steps of the house of quality
• Practise using the tool
• How to run a QFD session
• Links to other initiatives  
• Common mistakes and how to overcome them
• How to deploy a QFD in your organisation
• Wrap up

Benefits of the Course

The course will provide benefits for both the individual and their company

Company benefits include

• Ability to reduce the time to market for products and services
• Ability to enable customers real needs to be incorporated into deign of new products and services leading to the design of a product or service which is more effective
• Eliminate rework and time delays in design process
• Implement a team based design concept

Benefits for the individual include

• Understand QFD and how to run sessions in your company effectively
• Understanding how to deploy QFD in your organisation
• Understand how to effectively collect and translate the voice of the customer
• Ability to practise the tools and techniques of QFD