SEO - Optimising your website

Did you know that in the UK in 2007 it is estimated that internet influenced sales will be worth around £37 billion.   

and

That 72% of the population regularly use the internet to find products and services, with over 90% of companies having a web presence. 

while

Google accounts for 55.8% of all searches done on the web and 78% of people never look as sites after page two.

Put simply, if your website can’t be found on the first 2 pages of Google, your products or services may not be found on the internet.

With search engine position becoming more and more important, we have developed a one day introduction to Search Engine Optimisation (marketing) to help businesses to improve their web presence. 

Many people think that just having a website is enough; and that sales or enquires will come rolling in.  Unfortunately that is not the case; you have to work at improving your position and that is where Search Engine Optimisation comes in, or put simply, how you get yourself on page one or two of Google.

Nobody can guarantee you page one and if they do they are lying.  You can however, with a little bit of knowledge and some hard work, improve your Google position dramatically.  This course is for people who are new to search engine optimisation and want to know what it is and how they can do it. 

If you are a business owner or person responsible for your company website this is an invaluable introduction to the subject of search engine optimisation or marketing. 

What is covered in the course?

The course covers the basic elements outlined below through the use of examples and reviewing of websites in the course.   We will explain the concepts and then demonstrate how to use them.

• ·         What is Search Engine Optimisation/Marketing, and why is it important to me?
• ·         How do Google and the other search engines work?  How do they choose who goes where in the rankings?
• ·         How can your design affect your marketing – templates, flash etc
• ·         The basics needed to obtain results- keywords, descriptions, titles, text links
• ·         Review of some delegate sites
• ·         How to improve your sales through your website? – Marketing your site
• ·         Keywords and how to use them
• ·         Meta Tags what are they, why are they important and how to change them
• ·         External factors which affect your position – links, blogs, articles
• ·         Analysis of performance – how do you know if you are improving
• ·         Pay per click and how to do it
• ·         Roadmap for improving your position

Benefits of attendance

• ·         Understand the search engines and how they work
• ·         Understand what you need to do to dramatically improve your search engine position
• ·         Understand your current situation and why you are not achieving what you want from your website
• ·         Opportunity to ask questions and discuss your website situation with experts
• ·         If you have never used pay per click, you will find out how and get a £30 voucher off the cost of advertising
• ·         Network with other businesses in your area
• ·         Ultimately get a higher page position and increase sales

Costs / Duration and Location

• ·         The cost of training is £169 plus VAT
• ·         This included tea and coffee as well as a copy of all materials  
• ·         Location – Please call 0845 070 2987 for location detail