Internet Marketing Online Training

With search engine position becoming more and more important, we have developed an online training course for internet marketing, also known as search engine marketing (SEM)

Many people think that just having a website is enough; and that sales or enquires will come rolling in.  Unfortunately that is not the case; you have to work at improving your position and that is where

If you are a business owner or person responsible for your company website this is an invaluable introduction to the subject of search engine optimisation or marketing. 

Course Programme

Search Engine Marketing (SEM)

• Search engine network stats and user behaviour
• Types of search engine marketing
• SEO versus pay-per-click (PPC) marketing

Search Engine Optimisation (SEO)

• Keyphrase research analysis and tools
• Competitor analysis techniques and tools
• Using webmaster sitemaps
• On-page optimisation factors explained
• Google PageRan: myth or reality?
• The importance of link building; methods to encourage links

Paid Search (PPC) Marketing

• Popular types of paid-search marketing
• How to improve campaign targetting
• Search and content networks explained
• Keyword matching techniques
• Setting budgets and bid management
• Strategies for listing position
• Dayparting (overview)
• Optimising your ad copy and creative
• Improving landing page conversion rates
• How to spot click fraud

Email Marketing

• Market overview and ESPs (email service providers)
• Popular email marketing strategies
• Email campaign planning essentials
• HTML email design & development do's and don'ts

Affiliate Marketing

• Affiliate marketing and affiliate networks explained
• How affiliate marketing benefits merchants and affiliates
• Affiliate revenue and costs
• Future trends
• Case studies

Display advertising

• Display ad behavioural metrics
• Popular ad formats
• Online advertising networks explained

Costs / Duration

• ·         The cost of this course is £500
• ·         12 months access online